Logo Design Process from Start to End: Step-by-Step Guide
tips and tricks, Uncategorized Sep 03, 2021
Whenever you are out for the traveling, you look for the logo of the brand instead of reading the entire name. Passing through the food street and looking at the big-bright, artistic, and minimal yellow colored M, you can catch instantly that it is McDonald’s right there!
This is what logo could do for the business. How powerful is that!
Having a business logo is important from so many perspectives. No matter if you want to increase your brand awareness or if you want to showcase your brand visibility, you need to have a creative, unique, and compelling logo for the business.
Basically, logo designing and its entire process of creation is the only way to grab the attention of the targeted audience at the very first sight.
Since the businesses are targeting a huge audience and obviously not everyone would be remembering the name from day one. So, to throw a powerful impact and to captivate the mind of the customer, logo design plays an essential role!
Are you still thinking that why the logo plays a pivotal role in the business and its growth? Keep reading this article till the end to find your answers.
WHAT IS A LOGO AND WHY IT IS IMPORTANT FOR THE BUSINESSES?
In a nutshell, the logo is serving as the cornerstone of the business. This little pictorial and symbolic presence of your business is providing a backbone to the brand and is all alone enough to make or break your brand’s image among the targeted group of audience.
Before getting into the business, this must to be understood that logo is the cornerstone of your entire brand. If you are not able to grip up the audience with the help of the unique and contrasting logo, the business may witness a down fall.
We are living in the highly competitive era of digital marketing and social media presence. In such a huge pool of thousands of brands, a business needs to have an impressive logo that could be compelling and convincing towards the audience or it won’t get enough recognition. And you know, less recognition means lesser approach and less revenue as well!
Are you ready to launch your small business?
If you are not finding great ideas of creating logos then you can also look for the experts from web design companies in Dubai. Their professional website logo makers would help you in standing out the crowd.
With the help of the logo, your business can grab the attention of the people and can make a long-lasting impression over them. Brand identity is also based upon the logo which makes it memorable and provides a ladder to stand out among the competitors.
Listen this out; no matter if you own a huge merchandise or if you have just launched your small-scale business, this is necessary to have a distinctive logo as you don’t have a choice now! If you want to impress the audience and want to expand the customer base, you need to have a dignifying logo!
Another great advantage of having a logo is the growth of brand loyalty among the targeted customers. With the help of unique and branded logo, the businesses have managed to climb the top of the massive success and are now enjoying the perks of becoming great names.
LOGO DESIGN PROCESS FROM START TO END: STEP BY STEP GUIDE:
Marketing in today’s world needs to be loud and compelling for the audience. We are living in the digital world and we need more concise and clear branding for the growing businesses. The logo is one little graphic representation that serves a backbone to the growth of your business and provides support to the brand identity.
The experts from branding agency in Dubai emphasized that in this competitive era of digital marketing, having an engaging and catchy logo is very important.
Keep in mind, your logo can be regarded as the cornerstone of the business so you have to stay alert. The idea of designing a creative logo can be daunting but it is the only thing to entice your customers at the very first sight. This little graphic mark and symbol ask for a lot of effort and styling to catch the attention of the customer.
We have compiled a step-by-step guide for you that would help you how with the process of logo design. This is going to be a bumpy ride so fasten up your seat belts as we are going to dive in the study.
Determine the brand and the audience:
This is essential to understand the business’s goals. This would help you to come up with an excellent and creative design. One size fits all cannot work here so pay attention to the audience and craft the logo uniquely.
Research the entire industry:
Make sure to perform great research about the industry your brand belongs to. Understand the expectations of the customers and craft an exceptional logo that is bespoke and clear.
Sketch the variety of concepts for the logo:
While designing the logo, you cannot get the final copyright on day one. There are so many concepts coming in and going out so create some rough and conceptual logos first and polish them out.
Creation of digital drafts in vector software:
Once you have got to know your conceptual logo and have understood that well, create it digitally in the vector software. This would help you to understand the logo in terms of the big picture.
Rejig the wheel:
You are allowed to rejig the wheel that means modification in the logo. Google and Pepsi are some great names who have rearranged their logos. Never go for a bigger change and get settled with slight changes in the logo.
Keep it simple and minimal:
Make sure to keep your whole logo simple and minimal. Things should be soft and light for the customers so they are easy to remember. Also, do no infuse extra designs in the logo, and make sure to leave some white space in the logo.
Pay attention to the fonts and typography:
Colors can create so many different meanings in the logo so be keen here. Choose the colors that can go bright and unique colors to reflect your business. Also, focus on the niche of your brand and then choose the right font carefully.
Pop of color is a must:
An all-rounder technique, combine two basic colors and create visual salience with the pop of color. This trick can help you to catch the attention of audience right away. Nike is the biggest example here!
Logo should be visually appealing:
Heard the sentence, the logo of the brand should be powerful visually because picture always speaks a thousand words. Make sure to create a great connection between the name and logo or else it will go grey.
Communicate the brand’s message and get it finalized:
Before finalizing the logo, ensure that whatever is created is highly bespoke about the brand. The message should be communicated clearly with the name and logo. Now, get it finalized with the help of your employees and make it go live!
A QUICK RUNDOWN:
This comprehensive and definitive guide is all enough to guide you through the entire process of logo designing. Incorporating these strategies of logo designs dubai – GoUp and newer techniques in the right way can help you to craft an excellent logo. In this way, you would be able to help your business in gaining the recognition among the targeted audience.